Apple Inc. was founded in April of 1976 by the one and only Steve Jobs with the mission to pioneer technological innovation in its products. With the evolution of technology, especially social media, which Apple has played a substantial role in, the company has adopted a social media policy for its corporate and retail employees to follow.
The first section of the policy calls for respect of coworkers, customers, and audience in general. The document emphasizes that as an Apple employee, what a person posts on the internet is a reflection of their environment, which looks bad on Apple if the person openly announces their employment for the company. Privacy for Apple’s confidential information is also highly stressed in the document, which is one of the most important aspects of the policy as the company is constantly releasing new technology into the market and leaking of this information could compromise the newest technology releases. An excerpt from the document outlines some of the examples of this type of information:
Examples of Apple confidential information include, but are not limited to the following:
sales and financial information of any kind including store and individual metrics
product availability and constraints
information shared through store meetings, corporate meetings, RNN,BulletNews, Kbase, or any other internal
hiring and training information including salaries and bonus programs
Apple policies and procedures
Retail Store Websites
As an Apple employee, you may not create store websites displaying storerelated activities. This includes but is not limited to theater presentations, storeopenings, posting schedules or other store events.
A “lowlight” of the outlined policy can be found in many sections, as it stresses to use “the best judgment of the employee”. The vagueness of this can create dispute between employers and corporate policy, depending on the circumstance, since many retail situations urge the social media personnel to not offer opinions of products. This can cause an uncertainty when consumers ask for recommendations via Facebook or Twitter of products that the company offers.
Social media policies can be a very beneficial practice for company’s to enact. Since most of what a company does is confidential, it is imperative that the private internal business practices be protected and since social media allows news to travel at record speeds, one post can jeopardize what a company does. Through social media policies can businesses, such as Apple, keep releasing technology that no one has seen and the excitement will never leave us when they release something that will change the world.
Link to Policy: http://www.macworld.co.uk/apple-business/news/?newsid=3322764